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Before Goldcross Consulting, Alan was a nationally recognised caterer, winning numerous industry awards, after building his hospitality legacy from the ground up. He stresses the importance of a detailed business infrastructure, covering every aspect, from customer relations, stock dispatch and cancellation policies.

Each system was comprehensive, guiding staff through processes step by step, their role spelled out in clear, concise language. Learning and information retention were streamlined to be efficient and easily disseminated, reducing negative business impacts.

Come sale time, expert brokers suggested a multiple of 1.5 times profit as the best possible outcome. Alan ignored this advice, asking a final sum representing 4 times company earnings. The business was sold on the second viewing. The first person unfortunately missed out, as they could not raise the finance.

The catering business has since changed hands again; Goldcross Consulting maintain a working relationship with management, recently renewing processes and systems to be relevant to today's business environment – revisiting and further developing procedures Alan himself had originally conceptualised, drafted and executed.

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Before Goldcross Consulting, Alan was a nationally recognised caterer, winning numerous industry awards, after building his hospitality legacy from the ground up. He stresses the importance of a detailed business infrastructure, covering every aspect, from customer relations, stock dispatch and cancellation policies.

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